Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to boost their data collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher accuracy and more trustworthy information
Pixel monitoring uses an item of code to sign up conversions on your site. It's very easy to set up and much less prone to advertisement blockers.
1. More precise data
The typical method of tracking conversions on a website, making use of pixels, is having difficulty with altering browser privacy plans. This implies that the information being sent to Google Advertisements, Facebook Manager and other platforms is much less accurate than it must be.
Server-side monitoring is a more safe alternative that helps to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, meaning it's less most likely to be influenced by ad blockers or other protection measures. This supplies extra accurate data and a much more full picture of user journeys across networks.
In addition, this kind of monitoring permits businesses to track conversions outside of the web site, such as call and in-store gos to, which can be tough for pixel-based monitoring. This flexibility gives marketing professionals extra possession over the data they send, and makes it simpler to adhere to different information regulations. It's additionally a whole lot much less susceptible to fraud, as it's more difficult for deceptive actors to control the system by changing the postback link.
2. Much better control over information.
Server-side monitoring permits organizations to accumulate and improve information prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can help marketing experts make more educated marketing decisions.
Typical pixel tracking depends on JavaScript tracking codes that are positioned in website visitors' web browsers. These tracking codes are often demand-side platforms (DSPs) blocked by advertisement blockers, which can cause data collection disruptions and incorrect results. Server-side tracking enables organizations to bypass these constraints and provide exact, regular data that is less at risk to disturbance.
This sort of monitoring likewise enables services to track conversions that take place beyond the site, like phone calls and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a key reason why S2S is a lot more reputable for companies seeking to adapt to these adjustments.
3. Much less susceptible to scams
Server-side tracking enables businesses to manipulate data hauls before it gets to 3rd party endpoints, enhancing safety and privacy. This is especially important as various web browsers and platforms increasingly transform just how they deal with cookies. For example, in iOS 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened beyond your website.
Furthermore, server-side monitoring enables you to catch user information directly by yourself servers. This eliminates reliance on 3rd parties, which can be prone to violations and personal privacy violations.
A server-side radar is a collection of instructions that tells your website's server what occasions to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Company. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny piece of code on your website to gather information from customers.
4. Simpler to carry out
Server-side monitoring is an information collection procedure that happens on the site's own web server, bypassing internet internet browser limitations. This implies that information accumulated by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the extent of data administration and offers companies extra control over transmission, making it generally much more dependable. Because of this, it's much less vulnerable to information difficulties triggered by points like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have even more precise information and helps make certain conformity with privacy laws such as GDPR. Additionally, it additionally prevents the monitoring restrictions imposed by web browsers and ad blockers.