Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce additional expenses, it can result in better accuracy and even more trusted data
Pixel tracking uses a piece of code to register conversions on your site. It's easy to establish and less vulnerable to ad blockers.
1. A lot more exact information
The traditional approach of tracking conversions on a website, making use of pixels, is having trouble with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Manager and various other systems is much less accurate than it ought to be.
Server-side monitoring is a much more safe choice that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security procedures. This supplies a lot more exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits services to track conversions beyond the web site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This versatility provides marketing experts extra possession over the data they send out, and makes it much easier to abide by various information laws. It's additionally a great deal much less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection interruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less prone to scams
Server-side monitoring makes it possible for companies to control information hauls before it reaches third party endpoints, boosting protection and privacy. This is especially crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself digital performance marketing web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a little item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser limitations. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the web server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.